Por Ahí DicenProject Title: Por Ahí Dicen
The goal of this project is to develop Spanish multimedia campaign, specifically public service announcements, to promote mother-child communication about sexual health. We will assess the effectiveness of a theory-based Spanish public media campaign using public service announcements (PSAs) designed to enhance Puerto Rican mothers' beliefs regarding mother-child communication about sexuality and strategies to prevent pregnancy and sexually transmitted illnesses (outcome expectation); beliefs regarding their ability to engage in these conversations with their child (self-efficacy); and mother-child communication on these topics (communication behavior). The PSAs will consist of oral, visual, and written storytelling vignettes delivered by Spanish media channels including television, radio and print.
Puerto Rican Cultural Center in Springfield, MA
Puerto Rican mothers and their children, ages 10 to19
Dr. Maria Idalí Torres